There’s no point spending the money to build a great website and hope that by chance the traffic will start rolling in. Unfortunately, it doesn’t work that way! A digital strategy and holistic internet marketing approach can get you clicks and is the best way to boost your organic reach is by improving your SEO!
Search Engine Optimisation
So you have a website and you’re wondering why it’s not appearing on Google?
I can help with that! In the weird and ever confusing world of Search Engine Optimisation (SEO), it’s very easy to get overwhelmed or even ripped off because, at the end of the day, it’s not very tangible. Unfortunately, it’s a vital part of your internet marketing strategy in Perth and abroad, but that’s ok, I’m here to help/ First, we need to approach it strategically with a combination of on-page and off page SEO techniques that will get you on the world most important piece of real estate, Google. For example, if you wanted to rank for the search term “SEO Perth”, you would need to approach it with a holistic SEO strategy in mind.
This is where SEO starts to get very confusing. Think of Off-Page SEO as positive word of mouth that promotes your website. The only difference is, it’s not people that are doing the talking, it’s other websites. This is called back-linking. So using SEO Perth example, once again, if a lot of websites are giving your site props for “SEO Perth” then this would aid you in increasing your Google rank for that keyword.
You need to have a healthy mixture of black and white hat techniques to ensure your SEO strategy is well rounded and achieving results because at the end of the day, we are trying to coerce Google into liking you over everyone else and that can be tricky and take some time!
It all starts with your website. On-Page Search Engine Optimisation is an integral part of any website ranking strategies as, without it, all the other strategies won’t have the same effect. It starts with developing a strong keyword strategy, carrying on with my “SEO Perth” example; there is not much point having SEO Perth in your content if you want to rank for Perth Plumbing is there? Think of the keywords as the building blocks to build your SEO strategy on. In this incredibly competitive and ever-changing landscape that is Google, your website needs to make sure that it’s abiding by all the rules and ticking all the Search Engine Optimisation Standards.
With Google, it’s important to use variations on the keywords you want to rank for. If you keep using the same keywords (anchor text) repeatedly to a very high level in your backlinks, you will get penalised so you need to avoid this. The key to this is to do what visitors to your site would do and to make it look as natural as possible while doing enough to rank for this and other keywords.
If SEO is positive word of mouth for your Website, let’s spread the good word then and get your internet marketing strategy up and running, shall we?
On Going Work
There are no real shortcuts when it comes to SEO. It takes time to implement and execute the correct strategy. SEO work is ongoing and should be thought of in 3,6 and 12 month blocks.
It’s important to begin with the right and strong foundation so that your off-page strategy has the desired effect. If you think you need to address this, ask me about SEO Foundations.
All SEO work is finished with monthly reports giving clients a clear understanding of what’s been done, what the next steps are and how the SEO work is performing.
Feel free to drop me a line,
would love to chat about your next project
Perth SEO Agency
On-Page SEO Case Study
AB&H Technology Service approached me for a website so that they could build their online presence and begin their internet marketing journey. AB&H offer services for innovative companies to receive grants from the government to subsides R&D costs. As all my websites are built with best SEO practice in mind from a foundational and strategic standpoint, I made sure that their R&D Tax Incentives landing page was built around their main keyword, “R&D Tax Incentive Perth”.
What Was Involved
Finding the most valuable and relevant keyword for the business
Optimised On-Page SEO
Ensuring the page has all relevant content that is unique and keyword rich and that the meta data tags are optimised.
Website is optimised across devices, connected to Google Search Console and secure with SSL certificate.
2 weeks after launching their website, their organic rank for their main search term was on page 2. With a few more content optimisations, their website was ranking #1 on Google for their main search term and now receives regular, quantified traffic to their landing page.